I’m sure most if not all of you know about the awesome tool that is Google Analytics. It’s free, there are multiple wonderful plugins to integrate it with WordPress (I use Yoast’s plugin), and when used correctly, you can track all kinds of interactions with your website.
One of the easy features to implement is the Advanced Segment feature. Advanced Segments require no updates to the Analytics code on your site, only a little bit of configuration within Google Analytics. I use Advanced Segments for a variety of things, but one important use is to track how readers from a specific referring source interact with your website.
Let’s say I want to see how readers from Pinterest interact with my website. First, log in to Google Analytics and access your website profile. Click on Add Segment.
Click the red New Segment button and give your segment a name. We’ll call ours “Pinterest Visits”. Select Traffic Sources. In the Source field, leave the condition as “contains” and in the value field type pinterest.com. Click save.
Now, navigate back to your Google Analytics dashboard. Click on the Add Segment button again. Search for pinterest, find your recently added segment, and click apply.
Your Dashboard will now show you how “All Sessions” and “Pinterest Visits” stack up to each other!
Now to take it even further, let’s say you sell a product and have a checkout page on your site. If people successfully check out, they are taken to a “thank you” page. That thank you page represents your sales conversion page. With Advanced Segments you can now see how many visitors from Pinterest are converting into sales.
Navigate to Behavior » Site Content » All Pages. In the search field, type /thank-you/ (or the slug of your order success page) and click the magnifying glass. Voila! Data showing you how many sales conversations you received from Pinterest visitors.
Of course, this is also useful for other page views, such as how many visitors are viewing your contact page, and other referring sources, such as external advertising you might purchase. Coming soon, we will talk about Google Analytics Event Tracking and how to combine Event Tracking with Advanced Segments, which is where the real fun comes in!
So have I inspired you to try out Advanced Segments? How will you apply them to your site analytics?