business & technology for wedding and lifestyle pros

So You Think You Want To Blog?


As small business owners, entrepreneurs, or hobbyists, if you are considering adding a blog to your business the first question that you should ask yourself is:

“Why am I blogging and what do I hope to gain?”

Read This Before You Start a Blog

Bloggers are:

  • Writers
  • Developers
  • Librarians
  • Social media managers
  • Intellectual property experts
  • Editors
  • Graphic designers
  • Advertising execs
  • Marketing gurus

Blogging offers lots of amazing rewards but comes with a great deal of responsibility, and each time you put a post, a tweet, or an email out into the blogiverse you are representing yourself or your business… that’s a lot of pressure!

Sit down to think for a moment about the blog you hope to create, the audience you want to reach, and the true reason you want to start a blog.  Make a pro/con list.  Consult your business plan.  Read other people’s blogs to get an idea of the audience you may want to reach and the network you want to join.  Then ask yourself…

“Am I qualified to blog about _____?”

Whatever your chosen topic, you should be a subject matter expert in that field.  Your field may be yourself.  It may be your business.  It may be your own taste.  Clearly you are an expert in all of those!  But let’s say you want to start a blog about gardening.  What can you add to the gardening blog industry?  Do you personally garden?  What do you know about growing specific plants, vegetables, or flowers?  Are you prepared to answer questions from readers and advise them on making their garden grow?  If the answer to these questions is no, stop here.  Do not pass Go, do not collect $200, and do not start a gardening blog.  But if you’re a bona fide gardening pro, then the last and most important question is…

“Do I have time for this?”

For many of us, blogging is a full-time job (on top of our full-time job).  It’s a huge commitment.  You must take the time to realistically assess whether or not you will have the time and energy to devote to your site.

If you’re a brave soul and are ready to jump in feet first, I’m going to be doing a series of posts to help you get started building your WordPress blog. I remember vividly how it feels to be brand-new to the blog world and tackle the setup of a website, so we will go back to basics, answer all of your burning questions, and you will be blogging in no time.

If you’re on the fence, well, that’s OK, too.  Starting a blog is not a decision to be made lightly, and we’ll have much more discussion on the realities and benefits of blogging, and why it may or may not be for you.

For all of you experienced bloggers reading, what other factors should those who are thinking about creating a blog take under consideration?

Chime In

5 comments on “So You Think You Want To Blog?

  1. Julianne Smith writes...

    why didn’t i read this BEFORE i started to blog?? thank you for the honest and frank advice about what it actually takes to blog.

  2. Catie Ronquillo writes...

    Ami, this is AWESOME! Thank you for sharing this information and I know this is going to help a lot of people. Thanks, can’t wait to dive in and read more!

    P.S. I think it’s sooo amazing that you code your own blogs too!!

  3. Polka Dot Bride writes...

    Ami you know I have always been in awe of our coding abilities and you in general. I am so thrilled you have taken this path and I am so excited to learn some of your pearls of wisdom! Congratulations!

  4. Tenille writes...

    This is pretty rad and I am so glad That Wife blogged about it. Cannot wait to catch up and read more. Congrats on the new venture!

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