- IT developers
- Intellectual property experts
- Graphic designers
- Advertising execs
- Marketing gurus
As small business owner, entrepreneurs, or hobbyists, if you are considering adding a blog to your business the first question that you should ask yourself is:
Blogging offers lots of amazing rewards but comes with a great deal of responsibility, and each time you put a post, a tweet, or an email out into the blogiverse you are representing yourself or your business… that’s a lot of pressure!
Sit down to think for a moment about the blog you hope to create, the audience you want to reach, and the true reason you want to start a blog. Make a pro/con list. Consult your business plan. Read other people’s blogs to get an idea of the audience you may want to reach and the network you want to join. Then ask yourself…
Whatever your chosen topic, you should be a subject matter expert in that field. Your field may be yourself. It may be your business. It may be your own taste. Clearly you are an expert in all of those! But let’s say you want to start a blog about gardening. What can you add to the gardening blog industry? Do you personally garden? What do you know about growing specific plants, vegetables, or flowers? Are you prepared to answer questions from readers and advise them on making their garden grow? If the answer to these questions is no, stop here. Do not pass Go, do not collect $200, and do not start a gardening blog. But if you’re a bona fide gardening pro, then the last and most important question is…
For many of us, blogging is a full-time job (on top of our full-time job). It’s a huge commitment. You must take the time to realistically assess whether or not you will have the time and energy to devote to your site.
If you’re a brave soul and are ready to jump in feet first, I’m going to be doing a series of posts to help you get started. I remember vividly how it feels to be brand-new to the blog world and tackle the setup of a website, so we will go back to basics, answer all of your burning questions, and you will be blogging in no time.
If you’re on the fence, well, that’s OK too. Starting a blog is not a decision to be made lightly, and we’ll have much more discussion on the realities and benefits of blogging, and why it may or may not be for you.
For all of you experienced bloggers reading, what other factors should those who are thinking about creating a blog take under consideration?